After a lot anticipation, this yr’s John Lewis Christmas advert has launched and, similar to in years passed by it has been met by an enormous response.
Over the previous decade, the well-known division retailer has handled us to fairy tales and fantasy with the likes of The Bear and the Hare, Mozz the Monster and 2019’s Excitable Edgar the Dragon warming cockles in the run up to Christmas.
But this yr, John Lewis bosses have determined to focus on the very actual scenario the nation nonetheless finds itself in due to coronavirus and celebrates acts of kindness throughout the extremely robust time.
The theme of the John Lewis 2020 advert is Give A Little Love, with it being soundtracked by the unique track – A Little Love – from Brits Awards Rising Star Celeste.
It premiered on social media at 7am on Friday, November 13 and rapidly generated a giant response on Twitter.
And there are certain to be much more reactions when the advert makes its anticipated TV debut throughout The Voice UK last on Saturday night time.
Speaking about getting the likelihood to colloborate with John Lewis, Celeste stated: “I felt actually honoured to be requested to participate. The message that everybody actually wished to get throughout was the thought in the event you’re form and giving, then these little acts hopefully can ricochet and make the world a greater place.”
Celeste follows in the foosteps of the likes of Ellie Goulding, Lily Allen and Elbow who’ve all beforehand recorded songs for the John Lewis’ annual festive campaign.