ViacomCBS International Studios is setting its sights on Southern Europe, with firm execs outlining their plans for the area at Rome’s MIA market on Saturday.

“South Europe is a spotlight for us proper now. We have fairly a robust lineup in growth in Spain proper now, and Italy to us is our subsequent large precedence,” stated ViacomCBS International Studios senior vp Laura Abril, who heads the corporate’s EMEAA staff in Spain.

The firm introduced final week that it’s creating a TV sequence primarily based on the lifetime of the Italian artist Artemisia Gentileschi with producer Frida Torresblanco (“Pan’s Labyrinth,” “The Assassination of Richard Nixon), with whom it has a first-look deal. Former ViacomCBS International Studios U.Ok. managing director Jill Offman can also be connected as an govt producer. Gentileschi was one of the vital acclaimed painters of the Baroque interval, and would later turn out to be an icon of the modern-day feminist motion. The sequence is slated to start out manufacturing in 2021.

Abril stated ViacomCBS is dedicated to rising its funding within the Italian market. “We’ve been producing lots in Italy. We have been producing primarily for our manufacturers,” she stated. “Our intention now’s to have the ability to get nice companions and get out into the market, and proceed to do that content material creation that we love.”

The veteran govt stated the coronavirus pandemic has given the studio an opportunity to rethink its method to bodily manufacturing across the globe. “I feel that making an attempt to hunt and look for one of the best areas and one of the best expertise world wide, being a worldwide firm like ViacomCBS, is one thing that we would have liked to do, and possibly that COVID-19 has compelled us to speed up,” she stated.

She cited “Ridiculousness,” an MTV format produced in Spain for 11 territories, and “Gypsy Bride,” an upcoming crime sequence the studio is at the moment creating in Spain, as examples of “native tales [that] have a glocal attraction.”

“In the tip, feelings are international, are common, and we are able to determine what one of the best areas may be to truly do the totally different faces of the manufacturing,” she added.

Earlier this month, ViacomCBS introduced it would launch its AVOD service Pluto TV in Spain from the tip of October, earlier than rolling out in France and Italy in 2021. Jaime Ondarza, EVP and basic supervisor for ViacomCBS Networks South Europe and Middle East, stated that the corporate may also be ramping up manufacturing in these international locations within the subsequent yr.

“We do not fake to cowl all of the home windows with our channels, our branded properties,” he stated. “We need to associate with different individuals, as a result of a few of the content material we are able to use for our channels, some for our streaming service…[in order] to have extra publicity, and likewise to finance extra formidable initiatives.”

He continued: “We have a look at manufacturing firms in these international locations as potential companions, not as rivals, as a result of we all know that collectively we’re stronger.”

This yr MIA introduced it will be handing out the primary ViacomCBS International Studios Award to one of many 13 drama sequence participating available in the market’s Drama Pitching Forum.

Ondarza known as Italy “an vital market” for ViacomCBS, describing it as “an enormous supply of expertise and experience.” He invoked the legacy of Cinecittà Studios and Rome’s fabled historical past as Hollywood on the Tiber whereas noting that ViacomCBS could be collaborating within the ANICA Academy, an initiative centered on the event of expertise and new expertise within the Italian trade, spearheaded by the Italian movement image affiliation.

“We usually are not Italy as a manufacturing hub for the Italian market solely,” he added. “As [Abril] stated, native content material can come from in all places and converse to everyone world wide.”



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