Veteran HBO Marketing Exec Lucinda Martinez Exits Company

Lucinda Martinez, a veteran of HBO’s advertising division, has left the corporate. Martinez, who spent greater than twenty years on the firm, most lately served as exec VP of name advertising for HBO and HBO Max.

Among her accomplishments, Martinez led advertising efforts directed towards African American, Latino, Asian and LGBTQ+ communities and labored to determine the HBO Latino model.

“This has been a yr of reflection for me. I arrived at HBO 20 years in the past excited to deal with a brand new job at a brand new firm,” Martinez mentioned in an announcement. “It turned a lot greater than I may have ever wished. I’m grateful to all these, too many to call, that mentored and guided me alongside the way in which. Most importantly, I’m proud to have constructed and led a various group of supremely gifted creatives and executives, proving you’ll be able to equally stand for the proper values and ship throughout all metrics of success. We completed many firsts, and our work and progress collectively has been my best skilled pleasure. Now, it’s the time to jot down the following skilled chapter (with a little bit household time first).”

Casey Bloys, chief content material officer for HBO and HBO Max, added, “”Lucindaand I’ve been mates and colleagues for a very long time.You solely have to spend 5 minutes together with her to see the eagerness she possesses for the work. I’ll miss that vitality, however I recognize her want to attempt one thing new. Her marketingexpertiseis distinctive so it is going to be thrilling to see her subsequent chapter unfold. I particularly wish to thank her for her partnership round HBO’s multicultural success and thetalentedteam she constructed that may carry these efforts ahead.”

The New York-based Martinez serves on the board of trustees of The Alvin Ailey American Dance Theatre and on the Advisory Board of The Hispanic Scholarship Fund.

The Hollywood Reporter broke the information of Martinez’s departure.

See under a memo from Andy Forssell, exec VP and common supervisor, HBO Max and direct-to-consumer, asserting Martinez’s departure:

“As you will have heard by now, Lucinda Martinez has determined to depart after 20 superb years at HBO and WarnerMedia. I really feel actually fortunate to have been in a position to get to know Lucinda and to work intently together with her. Her vitality is infectious, and her creativity and contributions are unmatched, so her departure is a superb loss. But, I perceive her choice to take a break, catch her breath, and suppose onerous about what her subsequent steps can be.

Most lately, Lucinda created the blueprint for multicultural advertising at HBO, not solely growing its consciousness but in addition its precedence contained in the group. She established HBO Latino because the premier Spanish language vacation spot and over these previous few months she guided the profitable launch of Wonder Woman 1984 on HBO Max in addition to the platform’s new model positioning. Lucky for us, she additionally constructed an extremely gifted group round her. This in fact solely scrapes the floor on all her accomplishments. I really feel it’s truthful to say that she was instrumental to the success of HBO and WarnerMedia as a complete. Please be part of me in wishing her nicely.”



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