Never overlook. Vanessa Bryant launched a limited-edition clothes line, aptly named Mambacita, on Saturday, May 1, in honor of late daughter Gianna Bryant’s fifteenth birthday. And get this: The assortment offered out in beneath a day.
The limited-edition tie-dye capsule, which Vanessa created in collaboration with DANNIJO, included an assortment of sweatshirts and sweatpants designed with Gianna’s reminiscence in thoughts. The assortment ranged in worth from $24 to $332.
“In honor of Gigi’s fifteenth birthday on May 1st, I collaborated with sister-owned label DANNIJO, and designed a limited-edition sweatsuit impressed by a tie-dye hoodie Gigi wore courtside along with her Daddy,” Vanessa wrote in an announcement launched through Instagram.
She continued: “The Mambacita x DANNIJO capsule celebrates Gigi’s spirit with each little element — from the best way every tie-dyed piece is exclusive and one-of-a-kind, to the position of #PlayGigisWay on the precise arm of every hoodie — it was Gigi’s capturing arm and she or he labored laborious and gave it her all each time she took a shot.” Gianna and father Kobe Bryant died in a helicopter crash in Calabasas, California in January 2020.
The drop, which included purple and black tie-dye sweatsuits and face masks, was stuffed with symbolism.
Purple accents have been “an ode to Gigi’s eternally standing as a Laker’s princess,” the pink font was a tribute to a pink bow the late basketball star wore at school footage, and the black and white hoodie was reflective of “the colours she wore on her Mamba uniform.”
Mambacita x DANNIJO, which got here simply days after Vanessa introduced the tip of Kobe Bryant’s 18-year collaboration with Nike, had restricted inventory, limiting clients to only one sku per order.
On the day of Mambacita’s launch, Vanessa took to Instagram to share a touching birthday tribute for her late daughter.
“Today is my Baby’s Birthday. When I considered how greatest to have a good time Gianna’s birthday with so many who cherished her, I knew it had to be a mix of sharing her vivid and enjoyable character along with her sense of function and keenness that may assist make a distinction on this world,” she wrote. “Gianna was form, energetic, a frontrunner and had a lot MAMBACITA swag. When I considered who would assist me seize her laidback but girly-edge, I considered female-owned DANNIJO…”
She went on to clarify that every one proceeds from the gathering have been put towards the Mamba & Mambacita Sports Foundation, a charity group “which is devoted to making a constructive influence for underserved athletes and younger ladies in sports activities.”
Mambacita’s drop was met with waves of assist from mates, followers and celebrities. Kim and Khloé Kardashian every promoted the road, taking to Instagram Stories to show their love. Kim gave followers a full view of her Purple Mambacita Set, whereas encouraging them to swipe up and order from the road.
Cindy Crawford additionally rocked the sweatsuit, sharing a photograph through Instagram. She captioned her put up: “Woke up remembering an Angel and her father. Gone however not forgotten. Your legacy of affection and braveness is an inspiration to us all!”