DC leads the list of Most Popular Cosplay Characters

DC Comics has secured a strong victory as Harley Quinn is revealed to be the most popular character to portray amongst cosplayers, having received 641,182 hashtags on Instagram. A recent study by Zavvi, the pop-culture specialists reveals she is joined in the top ten by fellow DC characters the Joker (in the third position), Batman (in fourth), Wonder Woman (in eighth), and Poison Ivy (in tenth).

Their close competitor Marvel has claimed only two spots in the top ten, with Spider-Man in second place and Deadpool in sixth. Additionally, some may be surprised to see My Hero Academia, a manga, and anime series, taking three positions for Deku (in fifth), Todroki (in seventh), and Bakugou (in ninth).

In recent years, Marvel has become a domineering presence in the entertainment industry with the successful Marvel Cinematic Universe (MCU). However, it is clear that DC maintains a strong fanbase who are eager to celebrate their favorite heroes and villains. Google Analytics data supports this, as DC has seen a 48% growth in search volume from 2019 to 2021.

When asked to comment, Zavvi Marketing Manager Declan Murphy said, ‘Our customers have consistently shown a love and passion for DC Comics characters.

Top 10 most popular franchises to cosplay

Anime leads the pack with a grand total of 11 franchises placing amongst the top 20. Likewise, Naruto, Attack on Titan, Demon Slayer, and Tokyo Ghoul all make it into the top 30.

Top 10 most popular anime to cosplay
via Zavvi

Positioned in spot 19, Rey (a protagonist of the Star Wars sequel trilogy) is the only character from a galaxy far, far away to make it onto the list. Disney, on the other hand, has taken four: Elsa (in 12th), Ariel (in 15th), Belle (in 23rd), and Rapunzel (in 25th).

Top 10 most cosplayed characters:

Top 10 cosplay characters
Source: Zavvi

Key Takeaways:

  • Harley Quinn takes the number-one spot
  • DC has seen a 48% growth in search volume from 2019 to 2021
  • 60% of the top-10 DC characters are female
  • DC Comics remains a key player in cosplay, with Harley Quinn claiming the top spot.
  • Results show reduced interest in Marvel, Star Wars, and Harry Potter
  • DC has seen a 48% growth in search volume from 2019 to 2021


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