Ratings for The Tonight Show Starring Jimmy Fallon cratered to a brand new low this week, as Monday’s episode drew simply 947,000 complete viewers. According to The Wrap, the previous king of late evening was dominated by his counterparts, together with Stephen Colbert and Jimmy Kimmel, who drew an estimated 2.03 million and 1.67 million complete viewers, respectively, that night.
The Monday, January 11 episode of The Tonight Show featured interviews with friends Bill Burr and Rashida Jones and a musical efficiency by Old Dominion. Fallon’s monologue that night riffed on Trump’s everlasting Twitter ban and Nickelodeon’s NFL broadcast, amongst different subjects.
It’s value noting that Nielsen’s early rankings estimate doesn’t take delayed viewing or streaming into consideration. The Tonight Show Starring Jimmy Fallon might not have drawn many dwell viewers, but it surely’s attainable that 1000’s of followers tuned in by way of Hulu, Peacock, or NBC.com, knowledge from which isn’t included within the 947,000 determine. Plus, many viewers (significantly youthful viewers) favor to stream particular person clips on YouTube moderately than watch the whole episode dwell, a behavior that could possibly be skewing the information, as nicely.
The Tonight Show rankings have been in free fall all through the Trump period — Colbert first passed Fallon within the rankings in November 2018, and has remained on prime ever since — however the drop off has been significantly steep amid the COVID-19 pandemic. The Wrap experiences that The Tonight Show has had three file lows since August 2020, per Nielsen’s estimates: the primary on August 18 (1 million complete viewers), adopted by one other on September 22 (992,000 complete viewers), after which Monday, January 11.
Nielsen has solely stored rankings knowledge since 1986, however throughout that point, The Tonight Show has at all times attracted greater than one million viewers every evening — till now. Of course, viewers in 2021 have extra choices than ever earlier than, however the continued success of The Late Show with Stephen Colbert and Jimmy Kimmel Live means that this can be a Fallon-specific drawback, as tens of millions of Americans are clearly tuning in to different late evening packages.