The 2000s are formally back.
Sofia Richie stepped into sister Nicole’s Ugg boots to channel “The Easy Life” in a model new advert advertising and marketing marketing campaign for streetwear model Kappa’s collaboration with Juicy Couture.
Holding a Sidekick cellphone and rocking butterfly hair clips, platform glitter heels and French manicured nails, Richie, 22, sports activities actions a pink tracksuit with an exposed thong throughout the photographs along with a corset prime, biker shorts, bedazzled tube tops and additional.
The collaboration is on the market in a two-drop capsule assortment that celebrates the twenty fifth anniversary of Juicy Couture, with prices ranging from $40 to $225. The selections can be found a palette of pastel mint and blush along with black, and embrace the enduring Kappa and Juicy logos. The major drop is completely created from silk satin gadgets, with the second to operate the model’s primary velour material.
“Kappa and Juicy are synonymous with sport and model and the gathering does an amazing job paying tribute to such a pleasurable time in vogue and common tradition,” Richie said in a press launch.
These attempting to relive the early aughts ought to wait a lot of additional days to get their fingers on the highway — till they share the equivalent zip code as a result of the Richies. The Kappa x Juicy Couture assortment might be accessible solely at a pop-up at 8618 Melrose Ave. in Los Angeles from September 10 to 13 sooner than its worldwide launch on Kappa’s website on September 15.