‘Punky Brewster’ Gets Creative With a COVID-Safe Press Event

To promote the Peacock revival, stars Soleil Moon Frye and Cherie Johnson sat between cardboard cutouts of reporters and answered questions that had been submitted upfront.

On Feb. 25, Peacock drops all 10 episodes of the Punky Brewster revival starring Soleil Moon Frye and Cherie Johnson, reprising their roles 30 years, later alongside Freddie Prinze Jr. and a gaggle of youngsters.

In a typical state of affairs, the launch of a high-profile multicam sequence similar to this would come with a press blitz with a junket, set visits and invitations to sit down within the studio viewers. With the COVID-19 pandemic raging throughout Los Angeles, typical situations not exist. So execs from the publicity and advertising and marketing group at UCP — a division of Universal Studio Group — put their heads along with the Peacock publicity group to get artistic.

One of the early concepts mimicked Major League Baseball with cardboard cutouts of press members filling the seats contained in the studio. However, seating later needed to be eliminated, so the groups pivoted and discovered a strategy to have press built-in into the show. Approximately 15 cutouts have been made that includes members of the press (both solo, with a pet, and even some pets on their very own) that have been then “invited” to sit down on the couch in Punky’s front room in between stars Frye and Johnson.

Pulling off the artistic experiment was a group effort. Reps for the show credited UCP vp manufacturing Kelly Kiernan, line producer Chris Robinson and manufacturing supervisor Nikki Wood with working the “set visits” into the manufacturing schedule because it took three days to finish all of the interviews. Following a photoshoot, the cutouts remained on the couch as government producer Jim Armogida took on the function of outlet producer by interviewing his two actors utilizing questions that have been submitted by the respective journalists upfront. After all was stated and carried out, Frye and Johnson autographed the cutouts and the PR groups positioned the cherry on high with an “I Visited the Set of Punky Brewster” sticker on every earlier than they have been mailed to press as a memento.

Speaking to The Hollywood Reporter (sure, in cutout kind, seen beneath) Frye says the expertise proved to be surprisingly intimate. “I’ve to say that is a very distinctive expertise,” she explains. “I actually simply really feel so grateful that we have been in a position to do our manufacturing in a secure manner — and to be working throughout [the pandemic] — and I really feel extremely humbled to be right here proper now, even on this very surreal manner.” Johnson added that it felt “shut and comfortable.”

Peacock’s Punky Brewster is described as a continuation of the enduring Nineteen Eighties sitcom that centered on a brilliant younger lady (Frye) raised by a foster dad. The new sequence finds Punky all grown up as a single mom of three making an attempt to get her life again on monitor when she meets Izzy, a younger lady within the foster system who reminds Punky of her youthful self. In addition to Johnson and Prinze Jr., Lauren Lindsey Donzis, Quinn Copeland, Oliver De Los Santos and Noah Cottrell spherical out the cast.

Slipping again into her well-known mismatched sneakers delivered “one of many best emotions ever,” says Frye. “Sometimes we really feel like this enterprise loves to like, after which generally it will possibly construct you up and it will possibly break you down. Putting on these sneakers once more was this sense of empowerment and religion and that it had all come full circle in such a lovely manner.”

A model of this story first appeared within the Jan. 20 challenge of The Hollywood Reporter journal. Click right here to subscribe.

This article was first printed in www.hollywoodreporter.com

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