Paul Rudd and Seth Rogen have as soon as once more teamed up, this time for Lay’s “Stay Golden” industrial for Super Bowl LVI.
In the spot, the well-known buddies are recounting their many adventures wherein Lay’s chips performed an element. While beginning with a relatively innocuous highway journey, every story will get crazier. They survive crashing planes, kidnapping by a stalker, stumbling right into a turf warfare and transferring Rogen right into a haunted home.
In the tip, Rudd officiates Rogen’s marriage ceremony to a ghost from that very home.
As Lay’s captioned the video, “Ah, Lay’s. Brings again so many good recollections. Lay’s. Stay Golden.”
“Lay’s got here to me and Paul and pitched the overall concept,” Rogen informed Forbes. “Then, me and Paul form of conceived of possibly it then goes in a really unusual route (laughs). Then Evan [Goldberg] got here on to direct and write it, as nicely. Mostly, it was simply one thing we thought was humorous and entertaining and bizarre and would possibly doubtlessly standout in a really crowded market, but additionally form of seize the form of vitality individuals like from me and Paul.”
Goldberg is Rogen’s longtime producing and writing associate, engaged on movies akin to “Superbad,” “Pineapple Express,” “This is the End” and “Sausage Party.”
The spot will air through the huge sport, wherein the Los Angeles Rams will face off towards the Cincinnati Bengals at SoFi Stadium on February 13, 2022.
Rogen & Rudd Previously Co-Starred in Films ‘The 40 Year Old Virgin’ & ‘Knocked Up’
This will not be the primary time Rogen and Rudd have shared the display, showing in movies akin to “The 40 Year Old Virgin” in 2005 and “Knocked Up” in 2007.
“I feel half of what’s now what I do comedically was developed making these first films with Paul,” Rogen defined to Forbes. “Those rhythms, the form of vitality, the methodology of how we movie it and seize it. So yeah, it was very formative and one thing that I nonetheless reference in my day-to-day work.”
The “Ant-Man” actor added, “I felt the identical. It did form of set the tone in the way in which of working. I’ve at all times simply dug hanging out with Seth and whenever you see Seth and me in any of these films and our dynamics in these films, individuals can form of inform that is just about what it is like once we’re simply hanging out, the 2 of us anyway. We simply hit it off.”
Rogen & Rudd Are Not Invested within the Outcome of Super Bowl LVI
While each Rogen and Rudd will likely be tuning in, neither is invested within the final result.
“I completely watch the sport,” Rudd informed Forbes. “I’m a Chiefs fan. If the Chiefs had made it [to the Super Bowl], I’d be there. I’d’ve gone, however they did not. They misplaced within the [AFC] Championship to the Bengals and I’m not over it! I will likely be watching as a result of I imply, I’m a soccer fan. I simply will not care.”
Rogen chimed in, “I’m not extremely invested within the final result of the occasion itself (laughs), however I do prefer to go to individuals’s homes. I feel this yr I would go to somebody’s home for the primary time in a few years. I like snacks, as this industrial proves. Honestly, the potato chip factor of the Super Bowl has at all times been a much bigger draw to me than the soccer a part of it.”