My Pillow founder Mike Lindell says he has misplaced $65 million in revenue this yr due to mass boycotts over his ongoing claims that the presidential election was stolen.
The 59-year-old CEO revealed the devastating cost to his enterprise — whilst he scoffed at claims made in a $1.3 billion lawsuit that his alleged “huge lie” over election fraud was “as a result of the lie sells pillows.”
“I misplaced 20 retailers, and it is cost me $65 million this yr that I will not get again, OK?” Lindell told Insider. “There’s your story. Print it proper. Don’t try to twist this,” he informed the outlet.
Lindell is the most recent to be sued by Dominion Voting Systems for accusing the corporate of “stealing tens of millions of votes” and rigging the 2020 presidential election.
The lawsuit, filed Monday and in search of $1.3 billion for defamation, claims that he “exploited one other probability to spice up gross sales” after hitting the jackpot with Donald Trump’s endorsement for My Pillow.
It additionally insisted that his “huge lie” has “elevated My Pillow gross sales by 30-40% and continues duping individuals into redirecting their election-lie outrage into pillow purchases.”
Lindell insisted to The Associated Press that whereas his firm bought a quick surge in gross sales, it was devastated after greater than 20 retailers dropped his merchandise, together with Bed Bath & Beyond and Kohl’s, in addition to his ban from Twitter.
He referred to as the lawsuit “an excellent day” as the invention course of will show him proper.
“I’ve been wanting ahead to them lastly suing,” mentioned Lindell, who is called the “My Pillow Guy” from his TV commercials.
“I’d like to go to courtroom tomorrow with Dominion,” Lindell mentioned.
He took umbrage at being repeatedly accused in the lawsuit of telling the “Big Lie” — noting that the expression was coined by Adolf Hitler. “The Big Lie right here is the massive lie,” Lindell mentioned. “They’re the massive lie.”
This is the third defamation lawsuit that Dominion has filed in opposition to its accusers. At a information convention, Dominion CEO John Poulos mentioned “it’s certainly not the final.”
With Post Wires
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