During an interview with CNN Business, Disney Parks Chairman Josh D’Amaro spoke on the future of Disney Parks in the midst of preparations for the fiftieth Anniversary of the Walt Disney World Resort.
D’Amaro wished to in the beginning guarantee that the firm will defend Walt Disney’s legacy and can proceed the magic that folks anticipate from a Disney Park:
First I’d say we’ve bought a protracted legacy right here. Again, at Disneyland, Walt walked these streets. I need to guarantee that we defend that legacy, that we guarantee that we proceed to be that magic that folks anticipate of us.
However, he continued to state that “We’ve bought a possibility to pivot and invite model new visitors into our world, and infuse model new character and mental property heading to our parks, [and] take a look at new applied sciences that may make the expertise even higher than it was earlier than we went into the pandemic.”
The interview then pivoted to debate the chance of a “metaverse,” with D’Amaro talking on the alternative to fuse Disney Parks with its digital footprint “like no different firm can.”
I’m certain you’ve heard this phrase earlier than: “metaverse.” An alternative to primarily convey these property right into a digital framework. It offers us with endless alternatives at these theme parks. It can convey Main Street alive in ways in which you’ve by no means seen it earlier than, by no means considered it earlier than. You can have the complete theme park take part in a recreation that culminates in a celebration at the hub at the high of Main Street. The prospects are countless and I believe that’s the place we’re extremely distinctive at the Disney firm. This mixture of a really forward-looking digital footprint with our legacy property that we’ve got in place, and making them extremely related right this moment.
The Walt Disney Co. continues to see large success with Disney+, surpassing 100 million subscribers simply final month. With success, “new mental properties start to materialize, whether or not that’d be the world of Marvel, [such as with Marvel’s Avengers Campus coming to Disney California Adventure,] or one thing extremely new and attention-grabbing.” D’Amaro continues,
We will convey these issues collectively to take to the world otherwise. [Marvel’s] Avengers Campus shall be a campus that may by no means be executed. As [Marvel President] Kevin Feige continues to create new tales, new characters, these tales, and characters will show themselves at the park.
On the subject of expertise coming to the parks as we’ve seen with MagicMobile and the upcoming Disney Genie trip-planning device coming to Walt Disney World, D’Amaro says that options akin to these permit Disney “to inform tales which might be extremely related to the particular particular person we need to discuss to.”
You can take into consideration a digital overlay on any single land, any single attraction, any single merchandiser or meals facility that we’ve got, that may be always altering in a manner that makes it really feel utterly new and totally different to a visitor that visited simply the day earlier than. If you concentrate on our bodily footprint and having the ability to primarily make that new day by day, the prospects listed below are endless.
Of course, we’ve got seen the Disney Parks Reservation System that has been in place at Walt Disney World and we’ll see it carried out for the reopening of Disneyland Resort starting April twelfth. Mobile Order by way of My Disney Experience or the Disneyland app has been in place for a number of years now, to which D’Amaro states “individuals are having a a lot simpler time discovering locations they need to eat and have experiences that permit them to then spend extra time in the parks and with their households.”
D’Amaro continued, saying that “layering [of] expertise into the points of interest, the merchandise, and the meals venues” be obvious when Avengers Campus opens at Disneyland Resort on June 4th.
Source: CNN Business
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