IMDb TV, Amazon’s free-streaming video service, has ratcheted up its spending on unique content material — and extra broadly, the e-commerce large is attempting to make the case to Madison Avenue that it has amassed an enormous viewers for ad-supported video content material.
At Amazon’s first NewFronts presentation for advertisers Monday, IMDb TV introduced unscripted collection with nation star Luke Bryan and famed inside designer Jeff Lewis (“Flipping Out”). In addition, IMDb TV has ordered “On Call,” a brand new half-hour drama from prolific producer Dick Wolf and Wolf Entertainment, Universal Television and ATTN:, following a pair of cops on patrol in Long Beach, Calif., with every episode monitoring the duo as they reply to a brand new radio name, arriving on the scene to resolve an incident.
Those will be part of a rising slate of originals at IMDb TV, the two-year-old AVOD service that competes with the likes of the Roku Channel, Fox’s Tubi, NBCU’s Peacock and ViacomCBS’s Pluto TV.
Overall, the corporate stated, Amazon’s over-the-top video companies now attain over greater than 120 million month-to-month viewers of ad-supported OTT content material. In addition to IMDb TV, that quantity contains Twitch, the game-centric live-streaming service; dwell sports activities just like the NFL’s “Thursday Night Football” on Prime Video (whose unique rights to the video games will kick in beginning with the 2022 season, one yr sooner than beforehand introduced); third-party community and broadcaster apps; and Amazon’s News app.
IMDb TV has skilled a 138% enhance in viewership yr over yr, though execs aren’t revealing extra particular metrics. According to Amazon, 62% of IMDb TV viewers are 18-49 they usually spend 5.5 hours per week on common on the free streaming service. During the presentation, IMDb TV introduced that it’s going to proceed increasing the distribution of its standalone app by launching this summer season on iOS and Android units.
Most of IMDb TV’s viewing is generated from licensed content material. But execs see a wealthy alternative to reel in additional viewers with unique originals. Also Monday, IMDb TV introduced 5 originals in growth, together with coming-of-age comedy”Primo” from “The Good Place” creator Michael Schur and creator Shea Serrano.
“We try to construct a contemporary broadcast community,” stated Lauren Anderson, who’s IMDb TV’s co-head of content material and programming with Ryan Pirozzi. “We are being daypart-agnostic. We’re what individuals are followers of and bringing that to streaming.”
Among different bulletins: IMDb TV stated unique heist drama collection “Leverage: Redemption” will premiere Friday, July 9. The crime drama will debut with eight new episodes this summer season adopted by a further eight episodes within the fall. (Watch the teaser trailer at this link.) The show starsGina Bellman, Beth Riesgraf, Christian Kane, Aldis Hodge, Noah Wyle and Aleyse Shannon. Kate Rorick is showrunner and govt producer alongside Dean Devlin, Marc Roskin and Rachel Olschan-Wilson of Electric Entertainment; John Rogers and Chris Downey are consulting producers.
And IMDb TV has ordered a second season of “Top Class: The Life and Times of the Sierra Canyon Trailblazers,” the unique docuseries from LeBron James and Maverick Carter’s Uninterrupted, following a brand new mecca of highschool athletics simply outdoors of Los Angeles.
The forthcoming “Luke Bryan: My Dirt Road Diary” collection will observe the multiplatinum nation music famous person as he experiences triumphs and tragedies alongside the street to success utilizing unique house movies and interviews. The five-part docuseries from director Michael Monaco is about to premiere this summer season on IMDb TV. Luke Bryan and Kerri Edwards function govt producers in affiliation with Endeavor Content.
The untitled Jeff Lewis collection for IMDb TV will showcase his house design aesthetic and celeb clientele. In every episode, Lewis is put to the take a look at balancing high-maintenance celebs and bold house design tasks whereas juggling his employees and private life. The collection is govt produced by Jeff Lewis, Allison Grodner and Rich Meehan in affiliation with Fly on the Wall Entertainment; Billy Taylor serves because the collection showrunner.
Meanwhile, IMDb TV is bringing out “Bug Out,” a true-crime docuseries in regards to the theft of $50,000 price of uncommon dwell bugs from a bug zoo in Philadelphia and the cast of bug-runners, sellers and collectors concerned within the weird crime. From The Cinemart, “Bug Out” is govt produced by Jenner Furst, Julia Willoughby Nason and Michael Gasparro; directed by Ben Feldman.
Other IMDB TV upcoming collection embody a derivative of Amazon Studios’ “Bosch”; the second season of “Alex Rider”; the comedy collection “Sprung” from Greg Garcia; and an untitled Judge Judy Sheindlin show.
IMDb TV — initially launched in January 2019 as “Freedive” — is Amazon’s free streaming video service with hundreds of films and TV reveals. Those embody licensed titles like “Schitt’s Creek,” “Lost,” “Mad Men,” “Chicago Fire,” “Columbo, “Murder She Wrote,” and “Little House on the Prairie.” The firm touts IMDb TV as having half the advertisements of conventional linear TV.