“Our viewers is at dwelling wanting escapism,” E!’s head of dwell occasions Jen Neal says of Sunday’s two-hour Emmys pre-show
How do you placed on a pink carpet show with no pink carpet? That’s the problem E! will face when it places on its “Live From the Red Carpet” Emmys pre-show on Sunday, marking the primary time the community should cowl a serious awards show within the period of COVID.
“We had to consider this weekend in a totally totally different means this 12 months,” Jen Neal, basic supervisor of E! News, Live Events and Digital, Lifestyle Networks, stated. “We actually have to take a look at each facet of what we’re doing by a distinct lens.”
Gone is the acquainted parade of stars, strains of photographers and crowds of followers. Instead, viewers will tune in to a pre-show hosted by Giuliana Rancic and Vivica A. Fox that includes a brand new, socially distanced set and interviews with celebrities through video chat. Neal says to anticipate typical pre-show components like predictions for the foremost classes and interviews about upcoming initiatives, solely with a looser, “extra spontaneous” really feel than a standard pink carpet.
“I don’t suppose there are any precedents,” Neal stated. “It requires extra creativeness and creativity and spontaneity. We’re working with [producers] Den of Thieves, who’re terrific inventive companions, serving to us craft all of these particular and distinctive moments in an effort to ship on that. But it’s unprecedented.”
MTV aired a pre-show forward of the 2020 Video Music Awards that includes solo photographs of its performers and presenters combined along with memorable red-carpet seems to be from years previous, however Neal tells TheWrap that E! goes in a distinct path. For starters, the show will probably be dwell “as a lot as attainable.”
“Obviously, this 12 months, there’s complexity with making that occur as seamlessly as we now have up to now,” Neal stated, acknowledging the potential technical difficulties of doing a digital dwell show.
But the theme of the night is “You’re solely dwell as soon as,” and that’s for the nice and the unhealthy.
“We’re enthusiastic about what that may imply in each methods. It has been a distinct logistical problem for certain,” Neal stated. “Having to rely much more on expertise does point out that there could possibly be moments that don’t work completely, however we’re embracing that and we’re ready with a number of methods to deal with dwell manufacturing.”
Neal additionally says the show will discover methods to handle the present second, whether or not which means the pandemic, the Black Lives Matter motion or the upcoming presidential election. Striking a stability between these points and the thrill of a Hollywood awards show will nearly definitely be a problem, however it could be one alleviated barely by the absence of the standard pink carpet pageantry.
“Our viewers is at dwelling wanting escapism,” she stated. “They need enjoyable, they need celebration, however additionally they need to perceive what the celebrities must say about these essential matters, grounding that actuality. And simply by the notion that we’re speaking to individuals at dwelling permits us to have totally different conversations.”
The lingering query behind everybody’s thoughts is, after all, will viewers need to tune right into a pink carpet show if there’s no pink carpet? Sunday’s Emmys mark the primary time that query will probably be put to the take a look at, however barring a sudden medical breakthrough, it received’t be the final.
Neal is betting individuals will need to watch — out of sheer curiosity if nothing else.
“I feel viewers are excited for one of these content material and programming, for certain,” Neal stated. “All viewers will probably be curious. You know, they need a spot to go. And promising change and doing issues differently, typically, actually, actually helps.”