How 24kGoldn’s ‘Mood’ became the first smash hit of 2021

Emo rapper-singer 24kGoldn is able to shine.

His single “Mood,” that includes Iann Dior, simply notched its eighth week at No. 1 on the Billboard Hot 100.

It’s been a fast rise for 24kGoldn — whose debut album “El Dorado” comes out later this yr. The summer time after his freshman yr at USC — the place he had a full scholarship to review enterprise — he became a TikTok sensation together with his platinum 2019 debut single “Valentino.” He adopted that up with an aptly titled EP, “Dropped Outta College” (he is technically on depart), that includes the single “City of Angels,” which scored him one other Spotify hit in 2020.

Here, the 20-year-old, who was born Golden Landis Von Jones, shares the story behind the hit, why he upgraded his karat rely and the way he nonetheless managed to have a birthday turn-up in the center of a pandemic.

How does it really feel to be the man with the first No. 1 track of 2021?

I believe it is a good signal of issues to return. We’ve been by way of such a loopy yr. In 2021, you may see the gentle at the finish of the tunnel for certain.

So how did the magic occur with “Mood”?

It was at the starting of the pandemic. Me, [producers Omer Fedi and KBeazy] and Iann Dior have been in the condo simply chilling. And whereas I used to be enjoying “Call of Duty,” Omer picked up Iann’s guitar and simply began strumming away, and I simply randomly began singing the refrain melody to “Mood” and put the phrases to it.

24kGoldn’s debut album “El Dorado” comes out later this yr.

Would you describe your self as a moody individual?

I would not describe myself as a moody individual, however my buddies may! This is the happiest emo track you are ever gon’ hear.

How was it acting on “New Year’s Rockin’ Eve” with all of the COVID restrictions?

That was the first restricted viewers I bought to carry out for all yr principally. They had some folks there, socially distanced and stuff. I’ve by no means been so excited to carry out for 20 folks in my life!

You’ve attached with Iann Dior for “Mood” and DaBaby for “Coco.” Who else is in your want record of collaborators?

Definitely Drake, Young Thug, Billie Eilish, Tame Impala. I’ve bought such eclectic music tastes that I simply wanna work with all people.

How did you give you your deal with?

My actual identify is Golden as a result of I used to be born the Year of the Golden Dragon. And my dad was driving by the ocean round the time that my mother was resulting from have me. He seemed out over the horizon and there was a good looking golden sundown, so he got here dwelling and advised my mother, “Yo, we gotta identify him Golden.” So I’ve at all times been Golden. I added the 24k in entrance as a result of that is the most pure kind of gold, and me being an artist is the most pure kind of Golden.

You broke out of TikTok, so what recommendation would you give any person beginning on it?

Don’t make something you would not wish to watch your self.

You turned 20 in November, so what did you do to rejoice in the center of a pandemic?

Oh, I bought a celebration bus! We simply drove round the metropolis and turned up for, like, two hours. I had fun, I ain’t gon’ lie.



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