Less than two years after excitedly launching their very own journal, HGTV stars Drew and Jonathan Scott simply launched its final challenge. A spokesperson from the journal’s writer, Dotdash Meredith, has confirmed to Heavy that the brand new vacation 2022 challenge of Drew + Jonathan Reveal journal marks the top of the twins’ print publication.
Drew and Jonathan Scott Launched Magazine in January 2020
The Scott brothers launched their journal, Drew + Jonathan Reveal, at a January 2020 kickoff occasion in New York City, excited to increase their attain and supply extra dwelling inspiration in print. Across the eight points they’ve overseen, the journal has featured many celebrities of their favourite areas, together with speak show Tamron Hall, NFL participant Russell Wilson and singer Ciara, actress Melissa McCarthy and Jonathan’s girlfriend of three years, actress Zooey Deschanel.
On October 14, 2022, Jonathan shared the duvet of Reveal’s new vacation challenge on Instagram and Drew shared the submit to his Instagram Stories. Neither talked about on social media that their print journal is shutting its doorways, however within the new challenge’s Letter from the Editors, the twins introduced the publication’s finish to their readers.
“We concentrate on togetherness and gathering in these pages, which make up the ultimate challenge of Drew + Jonathan Reveal journal,” they wrote. “We accomplish that with profound gratitude for the neighborhood you have helped create, one which celebrates comfortable and wholesome houses, full of affection and laughter and—most essential—everybody collectively.”
The Scotts’ quarterly journal, which value $9.99 per challenge or $20 for the yr, was one in all 60 new titles launched in 2020 — down from 134 journal launches the yr earlier than, primarily because of the pandemic, based on UPM Papers. It was one in all a number of quarterly, celebrity-helmed titles launched during the last couple of years, together with magazines Drew Barrymore, Ayesha Curry, and health guru Tracy Anderson, all making an attempt to observe within the footsteps of Joanna Gaines’ profitable Magnolia journal, which launched in 2016.
But the journal trade is notoriously difficult to reach, particularly with so many individuals discovering the knowledge they want on-line and the consolidation of media corporations.
In late 2021, Meredith — the writer that launched the Scotts’ journal — was acquired by Barry Diller’s IAC for $2.7 billion, and have become DotDash Meredith. According to Reuters, the corporate introduced in February 2022 that it was transferring six common magazines to all-digital codecs: InType, Entertainment Weekly, ConsumingWell, Health, Parents, and People en Español.
Around the identical time, the corporate promoted Reveal’s editor-in-chief, Lauren Iannotti, to supervise Real Simple journal, and introduced the information on Instagram. At the time, the corporate stated she would nonetheless handle the Scott brothers’ and Rachael Ray’s magazines.
The ‘Property Brothers’ Still Have a Bunch of Tricks Up Their Sleeves
Despite their journal’s disappearance, the Scott brothers aren’t going anyplace. In their remaining letter to readers, the Scotts stated that rather than the journal, they plan to share far more dwelling inspiration and recommendation on their web site, and guaranteed HGTV followers that they are “gearing up” for brand spanking new seasons of their reveals, together with “Property Brothers: Forever Home,” a newly introduced lineup for “Celebrity IOU,” and “Brother vs. Brother.”
The twins are nonetheless massively common TV hosts and producers, in order the top of their contract with HGTV approached, there was a bidding struggle amongst networks and content material producers. But on September 14, the brothers introduced they’d determined to stay with HGTV and their guardian firm, Warner Bros. Discovery, by signing an enormous three-year “expertise deal.”
“We have been positively wooed by many different main gamers and a few of them who actually, actually needed our model on their platform,” Jonathan advised Variety, however added that it made sense to remain the place they’re already proper at dwelling.
“It simply feels proper with HGTV as a result of we have been a household,” he stated. “It’s not even simply that it is a job for us and a office. The relationship now we have, it is a symbiotic relationship the place we develop the reveals and we hearken to the followers. We’re participating immediately with the followers with over half 1,000,000 messages per week, every, from our followers, so we all know what they need and the community has all the time been as much as that with us.”
Through the twins’ manufacturing firm, Scott Brothers Entertainment, they’ve change into profitable show producers on prime of being sought-after hosts and renovation specialists. They govt produce a number of reveals on Discovery+ — together with “Trixie Motel” starring drag famous person Trixie Mattel and “Celebrity IOU Joyride” with Ant Anstead and Christy Lee — in addition to common HGTV applications like “The Nate + Jeremiah Home Project” and “The Great Giveback” with Melissa McCarthy and Jenny Perusich.”
They’ve additionally developed a cartoon referred to as “Builder Brothers Dream Factory” and are hoping their cope with Warner Bros. Discovery even results in performing alternatives.