Entrepreneur Melanie Masarin introduced her firm, Ghia, to pitch to the Sharks on ABC’s “Shark Tank” for the Friday, October 14, 2022 episode.
According to the episode description, Masarin “hopes to provide all of the highs of life with out the booze along with her pure nonalcoholic beverage.”
She pitched her product and firm to Sharks Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner, and Robert Herjavec.
Read on to be taught extra about Ghia and Masarin.
1. Masarin Wants to Use Ghia to ‘Take Back’ Drinking
According to the corporate’s web site, Masarin desires to make use of Ghia beverage to “take again the phrase consuming from alcohol.”
On the web site, she shares that she spent the summers in her childhood “close to the Mediterranean,” the place she was launched to aperitivo.
Aperitivo is a drink or gentle meal that occurs on the finish of a piece day however just isn’t a part of dinner, based on Walks of Italy. Masarin’s mom and grandmother would make “large jugs of limoncello,” and he or she wished to share that have with others.
2. Ghia Is Available to Purchase Online on the Company’s Website
At the time of writing, Ghia is offered to buy on-line on the firm’s web site. There are totally different bundles that individuals can buy, and particular person merchandise are additionally obtainable.
There are spritzers, bitters, a hazelnut unfold referred to as ghianduja, and limited-edition puzzles obtainable to buy. The “First Sip Kit” is at present obtainable for $60 and contains 4 various kinds of spritz and one apertif.
3. Masarin Is Not ‘Preaching’ For People to Stop Drinking
In an interview with The Cut, Masarin shared that she just isn’t making an attempt to evangelise sobriety.
“I actually attempt to not preach for different folks to cease consuming as a result of I do not assume that is the best way to truly allow change, however I believe it is actually essential that if folks do not need to drink, they do not really feel excluded,” she shared with the positioning. “It’s actually about breaking down the social stigmas round not consuming.”
She added that she does not prefer to drink as a result of it makes her really feel “foggy.”
“People discuss rather a lot about being hungover if they’ve one too many drinks, however I used to be actually foggy the following day if I even had two glasses of wine, and I actually thought there was one thing fallacious with me,” she shared. “Apparently,, it is everybody. I used to be identical to, I do not need to stay like this. I actually really feel like I used to be working at 70 % earlier than.”
4. Ghia Launched in June 2020
According to Forbes, Ghia was launched in June 2020 and has obtained evaluations in several publications. The concept for Ghia happened earlier, nonetheless.
“I believe the thought for Ghia was proper in entrance of my eyes for a number of years,” Masarin instructed the outlet. “And it was a private frustration of mine, not figuring out what to drink once I was going out and infrequently being questioned for not consuming.”
She determined to dive head-first into Ghia in June of 2020.
5. Masarin Plans to Build Ghia Even More
In a July 2022 Instagram put up, Masarin pointed towards the way forward for her firm.
“Our new Spritz right now is simply the tip of the iceberg of all of the issues we now have cooking at Ghia over the following 12 months,” she wrote. “200 early testers additionally instructed us it is our greatest Spritz but, and it jogged my memory that every one these hours spent sweating the small print are what is going to hopefully at all times be our secret sauce and make a distinction with our 40,000+ prospects up to now.”
“Shark Tank” airs on Fridays at 8 p.m. ET/PT on ABC.