First Look Media Taps Marketing Duo; Former PBS Distrib. Exec Jen O’Connell Robertson Is Senior VP, Monica Bloom VP

First Look Media has introduced former PBS Distribution and AMC Networks’ govt Jen O’Connell Robertson as Senior VP of Marketing. Monica Bloom, from Tribeca Shortlist, was named VP, Marketing.

O’Connell-Robertson will oversee advertising throughout movie and TV manufacturing, led by Topic Studios, new streaming service Topic, investigative journalism outlet The Intercept, documentary division Field of Vision, and the Press Freedom Defense Fund, which give authorized help to journalists, information organizations and whistleblowers. She’ll report back to First Look Media CEO Michael Bloom.

Monica Bloom (no relation) will help O’Connell-Robertson with a give attention to direct-to-consumer development for Topic and B2B model campaigns.

First Look employed the duo in June and November, respectively, however waited to make the formal announcement.

O’Connell-Robertson joined First Look Media from PBS Distribution. There, as VP of promoting, she supported advertising, communications and artistic companies groups throughout a number of manufacturers and companies with a give attention to rising direct-to-consumer subscription video choices PBS Masterpiece, PBS Kids, PBS Living and PBS Documentaries. Prior to that, she was the GM of the Walter Presents streaming service and held varied senior advertising and digital roles at AMC Networks.

Bloom was beforehand SVP and GM at Tribeca Shortlist, a three way partnership of Lionsgate Entertainment and Tribeca Enterprises.

“I’m excited to assist develop these bold, impact-driven manufacturers,” mentioned O’Connell-Robertson.

First Look Media was launched in 2013 by eBay founder Pierre Omidyar primarily based on the principle that “freedom of expression and of the press and the ability of storytelling, are important to each a vibrant tradition and a thriving democracy.”

Source: https://deadline.com/2021/01/first-look-media-marketing-duo-former-pbs-distrib-exec-jen-oconnell-robertson-is-senior-vp-monica-bloom-vp-1234673220/

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