Ex-Hallmark CEO Launches Channel with Original Family Movies

Bill Abbott, the previous CEO of The Hallmark Channel, is launching two new TV channels. One goes to be devoted to offering authentic, family-friendly motion pictures, together with motion pictures with vacation themes.

GAC Family Will Provide Original Movies Related to Holidays & Other Occasions

Abbott is launching two new channels below the umbrella of the corporate GAC Media. These are launching on September 27 and will likely be referred to as GAC Family and GAC Living, based on a press launch shared on LinkedIn.

The GAC Family channel has the tagline “Stories Well Told” and is an evolution of what was initially the Great American Country channel. It will embrace scripted content material that may “evolve to incorporate a slate of household pleasant authentic motion pictures and collection that commemorate relationships and the emotional connections associated to holidays, seasons and events,” the press launch famous.

Great American Country is a cable TV community based mostly in Tennessee that started off as a rustic music channel, however later expanded to incorporate way of life programming. The channel is already carried by a number of cable networks and will also be watched on streaming providers like Hulu with Live TV, Sling TV, and Philo. It’s not clear when the brand new authentic motion pictures will begin premiering on GAC Family.

Meanwhile, the GAC Living channel is an evolution of the Ride TV community, which GAC Media additionally acquired. GAC Living will concentrate on unscripted way of life content material and will likely be GAC Family’s “unscripted companion.” This channel’s tagline is “Life Well Lived.” The press launch famous that it’s going to “draw on established themes and expertise to focus on celebrations and seasons with a concentrate on southern and nation residing.”

Programming slates for each channels usually are not but out there and will likely be introduced later.

Abbott stated in a press release:

At GAC we’re targeted on creating sturdy manufacturers, compelling programming and a constant household pleasant viewing expertise throughout a number of genres. The launch of GAC Family and GAC Living is the following section in our technique to bolster the corporate’s portfolio with networks that ship on the promise of protected and entertaining storytelling that enriches lives.

Abbott left The Hallmark Channel in January 2020 after 11 years,The Hollywood Reporter reported. In July 2020, Hallmark introduced onWonya Lucas as the brand new CEO and president of The Hallmark Channel.

GAC Media Purchased Great American Country from Discovery for About $90 Million

In June, GAC Media introduced that it had bought Great American Country from Discovery. Bloomberg reported {that a} supply stated GAC Media bought the community for about $90 million. Hicks Equity Partners backed the acquisition. The group has beforehand tried to buy One American News Network and Newsmax TV.

GAC Media stated these are its first investments in family-friendly programming, Deadline reported.

In a press launch on the time of the acquisition, GAC Media famous: “Together, GAC and RIDE TV represent the primary two channels in GAC Media’s bigger effort to revitalize and put money into family-friendly programming that’s each timeless and entertaining.”

In June, Abbott advised Deadline about GAC Media’s future plans:

Even because the leisure ecosystem continues to quickly evolve – each when it comes to distribution platforms and underlying content material – shopper curiosity in household pleasant programming that enriches lives and gives protected leisure choices stays as sturdy as ever. GAC and RIDE TV signify cornerstone belongings on this respect, and we look ahead to rising each channels whilst we pursue the bigger objective of creating new, well-resourced and interesting family-friendly programming.


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