With the continuing Coronavirus, many manufacturers are shifting gears and making use of its price range that is not spent on yearly activations. Not solely is the meals trade getting in on the inventive motion, as seen with Pizza Hut, Philadelphia Cream Cheese, and KFC, however now beauty model Estee Lauder is taking issues out of this world — actually.
Rather than utilizing its spend for an enormous Instagram influencer (for a number of posts), Estee Lauder is contracting NASA to take 10 bottles of its Advanced Night Repair to the International Space Station (ISS) the place it will likely be featured in a photoshoot in the Cupola observational module with the planet Earth because the backdrop. This marketing campaign will price Estee Laude a complete of $128,000 USD the place a kind of bottles will likely be auctioned off for charity when returned from house.
Phil McAlister, NASA’s director of economic spaceflight improvement feedback, “We want to broaden folks’s perspective on what we are able to accomplish in house.” While COVID-19 has crippled many industries, it is thrilling to see this blue-ocean strategy in advertising and marketing from these family names. Bloomberg additionally took the time to poke enjoyable on the venture by providing up a free mock-up for its readers.
In different house information, NASA identifies 300 million probably liveable planets.