Former WNBA champion and entrepreneur Fran Harris took her sports activities drink to the Sharks on ABC’sShark Tankto see if she might get an funding.
According to the episode synopsis, Harris “is aware of what athletes need when it comes to sports activities drinks.” The aim of the corporate is to present “supernatural and wholesome hydration,” according to the company site.
Harris pitched her product to Sharks Mark Cuban, Kevin O’Leary, Daymond John, Barbara Corcoran and Lori Greiner.
Here’s what it is best to learn about Electra Beverages onShark Tank:
1. The Company Was Launched as a Healthier Alternative to Other Sports Drinks
— Fran Harris, (@FranHarris) January 8, 2021
According to the company website, Harris created Electra as a method for athletes to get vitality with out all of the sugar.
“I launched Electra out of pure frustration with present merchandise within the sports activities drink area,” the web site reads. “Too a lot sugar. Too many energy. Not sufficient perform.”
The mission is to present “supernatural and wholesome hydration to on a regular basis doers, hustlers and athletes.”
2. The Founder is a Retired WNBA Player
Harris is a retired WNBA participant. She additionally performed in Switzerland, however when she was executed with basketball, she knew she needed to discover one thing else to do, according to the company’s website.
Harris performed basketball with the Houston Comets and on the University of Texas.
“After I retired from the WNBA and enjoying in Switzerland, I began to mess around with the concept of launching a better-for-you beverage firm,” the web site reads.
She continues, “Then one thing particular occurred within the spring of 2019.”
3. The Idea Started During a 5K Run
She writes that she determined to run and stroll with some individuals who have been strolling a 5k and regarded like they wanted encouragement, according to the website.
“But inside a couple of minutes of ‘supporting’ these keen beaver runners, it grew to become respiratorily obvious, to me at the least, that not solely had I NOT educated for this 5K, however that I additionally had no concept how I used to be going to say them that I used to be a basketball participant – not a semi-long distance runner – and that I used to be about to make a U-turn and head again to the snack desk,” Harris writes.
She says that she tried to cease, however the individuals she was operating with mentioned she was on their staff and may end the race with them. Then, after the race, she went to drink a preferred sports activities drink and realized how a lot sugar was within the beverage.
That’s how she got here up with the concept for Electra.
4. The Product Comes in Three Flavors
The Most Misdiagnosed Problem Is This… https://t.co/1qX2x4QFT3
— Fran Harris, (@FranHarris) December 20, 2020
At the time of writing, the Electra sports activities drink is available in three flavors, and they are often bought individually or in a spread pack.
The flavors at the moment obtainable are Passion Punch, Oh Yeah! Orange and Litty Lemonade.
The selection pack comes with one bottle of every taste and will be (*5*) for $11.99. The drinks additionally are available packs of six or 12.
5. The Beverages Contain No Artificial Flavors
— Fran Harris, (@FranHarris) October 9, 2020
According to the nutrition information, the Electra drinks comprise no synthetic flavors, preservatives, flavoring or colours.
The beverage is sweeter with a zero-calorie sugar referred to as NCZ candy, which is produced from fermented sugarcane. The electrolytes within the product come from sea salt, coconut water focus, watermelon focus, potassium and magnesium.
Tune in toShark Tankto see if Harris can get a deal on her beverage firm from one of many sharks.