Expect to see much more of “Property Brothers” Drew and Jonathan Scott in your TV within the close to future — however possibly not simply on HGTV. After a bidding conflict amongst varied content material producers, the dual dwelling enchancment stars have determined to stay with HGTV and their mother or father firm, Warner Bros. Discovery, by signing a three-year “expertise deal” that may present alternatives to develop past their already-established exhibits. Here’s what it’s worthwhile to know in regards to the big deal…
There Was a Bidding War Over the ‘Property Brothers’ Stars
On September 14, 2022, Scott Brothers Entertainment — the brothers’ manufacturing firm that creates unique content material for TV, movie, and digital platforms — introduced the deal on Instagram, revealing that the brand new contract consists of producing new seasons of HGTV hit exhibits “Property Brothers: Forever Home” and “Celebrity IOU.”
Drew shared the submit in his Instagram Stories, writing “What a dream come true for making issues larger, higher, and persevering with to do what we love each day!”
Though monetary phrases of the association weren’t revealed, Variety completely reported that there was a “multi-platform” bidding conflict over the twins, since their earlier HGTV contract was set to run out in 2022, that means different networks and streaming providers have been attempting to woo the brothers away from their longtime dwelling at HGTV.
“We have been positively wooed by many different main gamers and a few of them who actually, actually needed our model on their platform,” Jonathan advised Variety.
In the tip, although, the Scotts opted to stay with HGTV and its mother or father firm, Warner Bros. Discovery. Jonathan mentioned it made sense for them to remain, given their loyal followers and the longstanding relationships they’ve there.
“It simply feels proper with HGTV as a result of we have been a household,” he mentioned. “It’s not even simply that it is a job for us and a office. The relationship we now have, it is a symbiotic relationship the place we develop the exhibits and we take heed to the followers. We’re partaking straight with the followers with over half 1,000,000 messages per week, every, from our followers, so we all know what they need and the community has at all times been as much as that with us.”
New Deal Allows For Projects Beyond HGTV, Including Acting Gigs
Warner Bros. Discovery chairman and chief content material officer Kathleen Finch, whom the Scotts have identified for years, advised Variety, “These are stars who constantly entice and interact followers, regardless of the platform, so this new settlement ensures that collectively we will proceed to develop extra enjoyable, revolutionary content material that may excite viewers for years to return.”
In addition to their established HGTV exhibits, the 44-year-old brothers may also develop extra home-related sequence and digital content material throughout Warner Bros. Discovery’s portfolio of manufacturers which — because of a merger accomplished in April — consists of Food Network, TNT, TBS, Discovery+, CNN, OWN, TLC, Magnolia Network, Warner Bros. Television, and DC Comics.
The brothers are significantly excited that on prime of their reality-based — or “unscripted” — content material, this leaves the door open for attainable performing gigs and scripted content material, too. The firm has already began experimenting with having their unscripted show hosts seem in scripted content material. This November, for example, Food Network personalities and several other HGTV stars — “Love It or List It’s” Hilary Farr and “Home Town’s” Ben and Erin Napier — are performing in vacation films on Discovery+.
Such alternatives will probably develop as HBO Max is folded into Warner Bros. Discovery to create one giant streaming service in the summertime of 2023.
“Acting and scripted is my ardour they usually have that aspect of issues, plus all of their life-style and unscripted and all the things we have been doing already,” Drew advised Variety. “So that is only a dream for making issues larger and higher, reaching extra folks. I believe it is thrilling and the entire time these discussions have been taking place, for me no less than, it was simply thrilling. There was no reservations. I simply thought this was creating extra alternative to encourage folks.”
Drew, who has a four-month-old son with spouse Linda Phan, joked, “Maybe I’ll be within the subsequent ‘Game of Thrones’ sequence, the brand new ‘House of the Dragon!'”
Jonathan mentioned performing might be a pure subsequent step for him, too. “After all, I’m in a relationship with the world’s most well-known elf, so I really feel like I’ve to,” Jonathan mentioned, referring to his three-year romance with “Elf” star Zooey Deschanel.
The brothers have really been brushing up on their performing abilities recently. In June, they made a humorous scripted cameo on Peacock’s “Girls5Eva,” together with an over-the-top battle scene between Drew and comic Paula Pell.
In 2021, the duo additionally appeared in a magic show with comic Phoebe Robinson on Comedy Central.