Crash and burn is one method to describe this Super Bowl 2021 ad.
Care Auto Insurance is being roasted for its “Whip It Out” business, with the Twitterverse racing to sentence it for utilizing sexual harassment within the office as fodder for lame jokes.
The business aired simply earlier than The Weeknd’s halftime efficiency on Sunday throughout the greatest night time of the 12 months for soccer — and dear tv promoting.
The 30-second spot opens with a visibly upset worker storming into her boss’s workplace and declaring: “Miss Davis, Tommy simply introduced me into his workplace and whipped out his opinion.”
“I did not simply whip it out — she was into it,” Tommy blurts out in his protection. “Plus, I’ve a reasonably large opinion.”
The blonde boss woman — a self-professed fan of “margaritas” — then interjects: “Tommy, not everybody on this workplace desires your opinion,” prompting Tommy to carry up a previous shared glad hour “whenever you begged me for my opinion?”
The ad ends with a narrated voiceover: “We cannot shield your opinion, however we are able to shield your automobile.”
Social media justice warriors had been swift of their condemnation: “Wow. Okay. Cure Auto Insurance with the fail ad of the last decade,” one outraged Twitter user posted. “What is going on????”
Another tweeter sarcastically weighed in with, “An insurance coverage business making enjoyable of office harassment? Hell yeah, that is the f–king stuff, child.”
And, lastly, “Nothing goes over as properly in 2021 as some contemporary office sexual harassment materials,” one poster chimed in, with yet one more tweeter declaring, “I simply noticed an ad for Cure Auto Insurance that ought to by no means have been permitted.”