As teased over the weekend, John McClane is formally again. Sunday morning, Advance Auto Parts launched an enormous new promoting marketing campaign that includes Bruce Willis’ McClane. Though followers might have been hoping for a film announcement or one thing of the character, the brand new business that serves as the beginning of a significant marketing campaign ought to whet the urge for food of Die Hard followers in every single place — particularly as it contains further Die Hard cameos aside from Willis.
Throughout the prolonged two-minute tv spot, Argyle (De’voreaux White) and Theo (Clarence Gilyard) additionally pop as much as assist (or hinder) McClane by way of his quest to discover a new automotive battery. Conveniently sufficient, Advance is launching a brand new line of batteries with the model identify DIE HARD Batteries and fittingly sufficient, they managed to get just a few of the castmates again for no less than another hurrah.
There are just a few different enjoyable Easter eggs all through the business, together with a time when Willis’ character is pressured to climb by way of an air duct to flee the Advance Auto Parts retailer in a protected method. See the spot in its entirety above.
Since McClane’s return has been confirmed to be part of a advertising and marketing stunt, followers will nonetheless have to carry out hope on an eventual return to movie or tv. At one level, Willis and producer Lorenzo diBonaventura had been creating a sixth Die Hard flick titled McClane.
The film was set to serve as Willis’ swan tune as the character although it was finally scrapped after the merger between twentieth Century Fox and Disney. It’s unclear by now if Disney plans to relaunch growth on the franchise beneath its twentieth Century Studios label.
“You can inform our intention by the truth that the title web page we handed in says, ‘McCLANE’,” producer Lorenzo diBonaventura advised Empire in 2018. “We need you to get invested in John McClane greater than ever earlier than.”
“I do not know the way you do Die Hard with out Bruce,” he added. “The concept that he is not very vital on this film is just not correct in any respect. We are gonna discover John McClane in his twenties. But simply as distinguished is the 60-year-old model.”