Bill Abbott on Stars Leaving Hallmark for ‘Family-Friendly’ GAC

Bill Abbott, CEO of Great American Media and former CEO of the Hallmark Channel, lately opened up in an interview about Great American Media’s future plans for family-friendly programming and what they search for in stars who go away Hallmark for his or her community. GAC Media lately rebranded itself as Great American Media, with the 2 TV channels now being known as Great American Family and Great American Living.

He Said He’s Always Felt Called to Family-Focused Channels

In an interview with Family Savvy, Abbott opened up about his previous TV expertise and the way it’s informing his present plans for Great American Media and the Great American Family channels.

He talked about how comparable issues are actually to when he was working with the Family Channel (a special community) within the 90s.

Abbott shared: “increasingly more on the time, the tradition was transferring towards that darkish, violent sexual presentation of edgy content material, and that was again within the 90s.”

He mentioned it was unlucky when Fox purchased the Family Channel as a result of “they did not have the identical imaginative and prescient … for the enterprise… It simply turned extra of a, ‘What can we do to make it youthful, make it edgier, make it totally different…’ I actually was passionate and felt referred to as to serve the underserved viewers…”

After that, he moved over to Hallmark, beginning out in advert gross sales, after which was finally promoted to operating the channel as President and CEO. He finally left Hallmark and launched Great American Media.

Networks Today Aren’t Delivering on Expectations, He Said

“It’s extra than simply turning on a show, it is turning on the channel and feeling one thing…” he mentioned about his time with Hallmark. “You flip it on and you already know what you are going to get. There’s an expectation and we ship on that expectation… That’s what I feel’s lacking within the atmosphere proper now. Networks are everywhere and also you by no means actually know what you are going to get…”

He then added: “I obtained so many letters at Hallmark about individuals who would say they’d get dwelling from work and so they’d have a troublesome day and so they’d be capable to activate our channel and simply have two hours the place they did not have to consider darkish conditions, violence, sexual conditions, issues that simply…create anxiousness.”

He Said the Hallmark Stars Who Moved to Great American Family Are Supportive of ‘Faith, Family & Country’

Abbott then segued to speaking about Great American Family and the celebs who moved from Hallmark to the brand new community.

“Fans are so passionate concerning the expertise… about what they do and concerning the expertise they create for them,” he mentioned. “And so after I made the transfer over right here [to GAC], these relationships definitely proceed and transcend wherever that any of us work. So Candace Cameron Bure definitely is in all chance the one that’s most well-known. She’s the queen of the style, queen of Christmas…”

Abbott continued, speaking about how the celebs transferring to Great American Media are centered on being a task model to others.

“I feel the most effective half concerning the expertise we work with is that they’re nice individuals,” he shared. “…They’re not solely gifted on display, however they’re good individuals who do the appropriate factor, who you are not going to examine within the information, who’ve households, who’re supportive of religion, household, and nation.”

He mentioned they make it a degree to work with individuals who concentrate on charity and serving to others.

“So we have been very aware to work with individuals like Candace, like Danica McKellar…” he mentioned. “Jen Lilley, who’s a high quality one that has a giant household and a giant coronary heart. Jen is a good instance [with] the quantity of charity work that she does for youngsters… Trevor Donovan who has an anti-bullying initiative that he takes and goes to colleges all through the nation… He’s a task model…

He mentioned they need all their stars to be position fashions.

“We need our expertise to be position fashions and signify us effectively…” Abbott mentioned. “Overall reinforce … the constructive sides … which can be life-affirming.”

Abbott then talked concerning the new Great American Community social media initiative, which Heavy has beforehand reported on. He mentioned they plan to increase the social media community, which launches on the finish of the month, and supply devotionals and a calendar that can assist individuals be extra intentional concerning the actions they plan with their household, particularly throughout the Christmas season. He mentioned the linear TV community may even promote the digital community.

Abbott ended the interview by admitting that issues did not go so easily after they first launched final June, particularly with the web site. But he mentioned issues are enhancing this season and so they’re actually excited concerning the Great American Community app and the short-form content material that is going to be there.


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