BBC and ITV Name BritBox International CEO

ITV government Reemah Sakaan has been handed the reins to the SVOD service’s worldwide roll-out.

Sakaan will function CEO of BritBox International, overseeing the enlargement of the service into 25 international locations worldwide. She was beforehand group director of ITV SVOD, managing the launch of BritBox within the U.Ok., in addition to chief model and artistic officer for BritBox Global, the place she has been accountable for the editorial and advertising and marketing actions for BritBox internationally.

The BritBox worldwide administration staff, together with Moira Hogan, nation supervisor for Australia, and Emily Powers, government VP and head of BritBox North America, will each report into Sakaan.

Set to start out in April, Sakaan will lead a staff of round 100. As CEO, she can be accountable for the success and development of BritBox International (all territories outdoors of the U.Ok.) by driving artistic success and constructing the BritBox model world wide.

The ad-free subscription video-on-demand (SVOD) streaming service first launched in North America in March 2017, and surpassed 1.5 million subscribers final fall. In the UK, BritBox launched in November 2019, adopted by Australia in November 2020. Earlier this month it was introduced that South African audiences would be the subsequent to take pleasure in BritBox, with the service set to launch within the second half of 2021.

More to return.



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