Awesomeness’ Shelley Zimmerman Joins Kerry Ehrin’s Apple-Based Bad Attitude Entertainment As President

Shelley Zimmerman, who simply exited Awesomeness after 5 years, has been named President of Television for Kerry Ehrin’s Bad Attitude Entertainment as a part of Ehrin’s general deal at Apple TV+. She will shepherd improvement and produce new initiatives for the corporate, together with these Ehrin will create and write, and people for which she’s going to supervise different writers.

Ehrin, the manager producer/showrunner of Apple TV+’s flagship drama collection The Morning Show, is the primary author to be signed into an general deal by Apple TV+. The deal was prolonged earlier this yr.

“Shelley brings a wealth of expertise and information and has nice inventive instincts, and is the right individual to companion with as I look to increase my firm and determine initiatives, each to jot down myself, and as a chance to foster different writers’ voices,” Ehrin mentioned.

Zimmerman was most just lately EVP, live-action studios for Awesomeness, a part of ViacomCBS’ Kids & Family group. There, she produced collection, together with the Daytime Emmy Award-winning Trinkets for Netflix and Hulu’s Primetime Emmy Award-nominated Pen15.

Prior to Awesomeness, Zimmerman served as SVP of Scripted Programming at Warner Horizon the place she oversaw such collection as Freeform’s Pretty Little Liars and TNT’s Dallas.

Before that, Zimmerman was a improvement govt at Tollin/Robbins Prods, rising to President of Television Development. There she developed Smallville, One Tree Hill and What I Like About You.

“As an enormous fan of Kerry’s work and creations, I’m thrilled to companion together with her to create new, thrilling tales to affix the distinctive content material on Apple TV+,” Zimmerman mentioned. “The alternative to collaborate with somebody as wildly gifted as Kerry for a platform that’s elevating one of the best in storytelling is really a dream job.”

Erhin’s executive-produced The Morning Show, starring Jennifer Aniston and Reese Witherspoon, is presently in manufacturing on season two. Prior to that, Ehrin served as co-creator, govt producer and showrunner of Bates Motel, starring Vera Farmiga and Freddie Highmore, which ran on A&E for 5 seasons. Before that, she was a key writer-producer on Friday Night Lights and Parenthood.

Ehrin is repped by Rothman Brecher Ehrich Livingston and lawyer Phil Klein. Zimmerman is represented by lawyer Logan Clare at Ziffren Brittenham.



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