5 Fast Facts About Hello Prenup on Shark Tank

Julia Rodgers and Sarabeth Jaffe are entrepreneurs who took their firm Hello Prenupto the sharks on “Shark Tank”to see if they might get one of many sharks to put money into their firm through the November 12, 2021 episode of the hit ABCshow.

The episode synopsis revealed, “Entrepreneurs from Wellesley, Massachusetts, and Edmonds, Washington, current their on-line platform that gives a better and cheaper possibility for an vital safety for {couples} about to tie the knot.”

The entrepreneurs pitched their firm to sharks Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and visitor shark Nirav Tolia, founding father of NextDoor.

Here’s what you should find out about Hello Prenup on “Shark Tank:”

1. Hello Prenup Strives To Take the Discomfort and Mystery out of Pre-Nuptial Agreements

Julia Rodgers is a Boston-based divorce lawyer. Sarabeth Jaffe is a software program engineer primarily based in Seattle. Together they’re the co-founders and CEO and CTO respectfully of Hello Prenup. Rodgers spoke with a whole bunch of shoppers by way of her household regulation observe who have been thinking about a prenup however did not need to spend 1000’s of {dollars} on it.

Julia thought, “there have to be a better means,” she revealed in an interview with Heavy. She realized the method of getting a prenup did not should be uncomfortable and costly.HelloPrenup was born!

Sarabeth was trying to have a prenup put collectively for herself after getting engaged. She was shocked at how costly and intimidating the method of hiring an lawyer could possibly be, she revealed to Heavy. The girls joined forces and started working collectively remotely. They solely met in individual the day earlier than filming their episode of SharkTank!

Rodgers and Jaffe should not solely taking the concern and thriller out of pre-nuptial agreements, they’re additionally reframing the narrative on them. Visiting a divorce lawyer simply as {couples} are beginning their lives collectively is not simple or romantic. Instead of being one thing to dread, Rodgers and Jaffe are educating shoppers on why a prenup is definitely an asset to any marriage.

Hello Prenup’s web site provides essentially the most info out there without cost on-line in addition to its personal prenup technology providers.

2. Hello Prenup Launched in June 2021

In an interview with Heavy, Julia Rodgers spoke concerning the challenges in launching Hello Prenup. “Tech is difficult for attorneys! When I first started growing HelloPrenup, I struggled working with contract builders and a platform that was vulnerable to bugs and crashing. After a 12 months in Beta, we knew we would have liked to rebuild with software program that would scale.”

Similarly, Sarabeth advised Heavy concerning the challenges she confronted with the authorized elements of the corporate.”The authorized business is notoriously antiquated on the subject of tech. The actuality is that younger {couples} are getting prenups greater than ever, and so they desire a user-friendly, handy answer that does not value 1000’s of {dollars}.”

The “Shark Tank” audition course of lit a hearth in Rodgers and Jaffe.”I had a problem forward of me – to rebuild the HelloPrenup platform as shortly as doable. We quickly started auditioning for Shark Tank, and knew we would have liked to get the platform up and working as quickly as doable,” Sarabeth advised Heavy.

“We launched the product in June of 2021 and quickly expanded to 18 states. We add informative content material on prenups, relationships, and finance to our platform on daily basis,” Julia stated. She added, “Our advertising and marketing technique has at all times been targeted on natural search indexing for our content material and we don’t pay for advertisements.”

3. The Pandemic Prevented Julia & Sarabeth From Meeting in Person Until ‘Shark Tank’

The coronavirus pandemic introduced distinctive challenges for Julia and Sarabeth. Due to COVID precautions, the 2 girls have been unable to work collectively in individual for months. They truly did not meet one another in individual till shortly earlier than entering into the tank to current Hello Prenup to the sharks, they revealed in an interview with Heavy.

“As an entrepreneur, it’s so simple to isolate your self from suggestions and preserve your head down… and much more so whenever you’re in lockdown due to a worldwide pandemic! I used to be fortunate sufficient to get entangled in some nice on-line entrepreneur networks like Venture Out,” Sarabeth stated.

“When we launched our platform in beta in March of 2020, it was the start of the pandemic and {couples} have been suspending their weddings. The last item they have been pondering of was getting a prenup! But, this downtime introduced us with the chance to refine our product and advertising and marketing, in addition to add to our library of content material. HelloPrenup provides essentially the most content material on prenups on the net,” Julia revealed to Heavy.

4. Hello Prenup’s Business Is on an Upswing

Launching a wedding-based enterprise throughout a worldwide pandemic when only a few in-person occasions have been occurring was fairly a problem. However, issues are trying up for Hello Prenup.

“Searches for prenups in current months have elevated, possible on account of the truth that {couples} are again to planning their weddings and accordingly, trying to find prenups. Searches for prenups have elevated by 30,000 searches monthly, since July. There are presently 282,500 searches monthly referring to the time period ‘prenup,’ the founders revealed to Heavy.

Additionally, Julia and Sarabeth revealed that the visitors to their websiteis up 62% within the final 90 days. We have 2600 customers monthly on the location and regularly develop at a 20% fee month over month.

5. Julia & Sarabeth’s ‘Shark Tank’ Experience Was ‘Exhilarating’

Julia and Sarabeth revealed to Heavy that showing on “Shark Tank” was a enjoyable, intense expertise.“We revised our pitch, time and again within the weeks previous to taping…over zoom,” Julia stated.

Julia and Sarabeth performed up the marriage theme and wore marriage ceremony clothes with veils that they whipped off as a part of their pitch, revealing extra business-appropriate outfits. “We have been intentional about ensuring we have been taken critically as skilled girls,” Julia stated.

“Filming was essentially the most exhilarating, irritating, rewarding expertise. We practiced our pitch so many occasions beforehand, that we might recite it in our sleep. This allowed us to current our pitch stress-free and actually have enjoyable with it. Being within the tank was unusual in that we’ve watched the show for thus a few years, that strolling down the hallway and seeing felt surreal, Julia revealed to Heavy.

“Julia and I dwell on reverse sides of the nation, and didn’t meet in individual till the day earlier than we filmed our episode! I flew into LA from Seattle the day earlier than,” Sarabeth stated.”I’ve at all times been a fan of Shark Tank– I’ve watched it for over 10 years! It was so surreal to stroll down that iconic hallway.It was extraordinarily nerve-racking. The Sharks seem so intimidating on the show, however we truly had a really nice time discussing our firm with them! We have been within the tank for over an hour and it flew by,” Sarabeth revealed.

“Presenting in entrance of the sharks and speaking with them was enjoyable! I anticipated the dialog to be intense and to vigorously defend the idea of our enterprise. Instead, the sharks have been complimentary, requested nice questions, and gave constructive suggestions, Julia advised Heavy.


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